Signal-Led Audiences,
Built for Precision.

  • Every record tied to a verified UK household for true granular targeting, privacy-first and GDPR compliant.
  • Deploy instantly across programmatic, paid social and addressable TV with no engineering lift.
Ready to activate on
41
Audiences
75bn+
Data Signals
30M+
UK Households
200+
Data Attributes
Trusted by leading brands
Powered by ✦ Maxi

Find your highest converting audience

Know the audience you are looking for?

Check out our different signature audience categories

Activate wherever your audience is

Outra Signature Audiences are ready to activate across leading programmatic, paid social, addressable TV, audio, and CRM platforms.

Meta Google DV360 Amazon TikTok Pinterest Disney+ Sky AdSmart ITVx Netflix Snapchat The Trade Desk LightboxTV Prime Video Channel 4 Index Exchange Magnite InfoSum Klaviyo Global OpenX PubMatic Shopify

Advanced customer understanding

Unlocking the power of your first-party data with household-level enrichment, scoring and actionable insight.

Your brand's first-party data
CRM records, booking history, email lists, ticket sales and membership data — matched and enriched at household level.
754kProfiles
83%Match rate
*all figures illustrative
Customer Value Scoring
Score
Recency
High Medium Low
Frequency
High Medium Low
Value
High Medium Low
Seg 1.1
10.2%
Seg 1.3
14.0%
Seg 2.3
25.0%
Seg 3.2
5.2%
Seg 3.3
22.9%
Actionable Insight
Insight
667
High churn risk
1,712
High value VIPs
942
Dormant high value
3,494
Family campaigns
Enrich
Enrich
🏠Property type, value and tenure
👪Household composition and life stage
💰Purchasing power after housing costs
📈Move stage including moves to local area
Target & Activate
Activate
🎯Build custom segments from enriched data
👥Find lookalikes of your best customers
🚀Activate across programmatic, social and CTV

Get in touch

Find your clients' highest converting audience.

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Which signature audiences are you interested in?
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We can also create custom audiences. If that sounds interesting, let us know what you'd like to see.
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